Color scientists explain the dress that went viral RIT ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The Science of Why No One Agrees on the Color of This Dress WIRED Sherri Hill 56757 Grace Kelly's