Juul Illegally Marketed E Cigarettes, F.D.A. Says The New York Times JUUL Pod Ingredients: What's in E Cigarettes? How Many Cigarettes Is Equivalent To A Juul Pod Juul Pods Equivalent To Cigarettes Start Smoking Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive,