Column: A tobacco company makes Juul's founders billionaires while questions rise about their product's safety Los Angeles Times JUUL Alternatives For 2023 (That Don't Suck) JUUL Vape Device Tawwos Vape The FDA is preparing to order Juul Labs to take its e cigarettes off the market, with a decision possibly announced as early as this week. Via The Wall Street Journal. Tobacco Giant Altria Invests $12.8 Billion, Owns 35% of Juul