Altria (MO) Takes $4.5 Billion Charge on Juul Stake Bloomberg What's behind the explosive growth of JUUL What's behind the explosive growth of JUUL After two costly vaping acquisitions (JUUL & NJOY), Altria shares are down 3% following the first ever authorization of non tobacco, non menthol flavored vapes. This once again raises questions around management's capital allocation in Vaping versus JUULing: how the extraordinary growth and marketing of JUUL transformed the US retail e cigarette market Tobacco Control
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juul stock price chart Is JUUL Too Expensive To Run Long-Term? (SURVEY)