Mid 1940's Kool Cigarette Carton Willie the Penguin WWII Soldier KOOL menthol cigarettes employed a cartoon penguin mascot for three decades, beginning in the early 1930s. However, it is unlikely that the penguin was the primary focus of attention in this 1936 Le test du Kit Atopack Penguin Nouveaut de Joyetech Test E Liquides et Matriel La petite vaporette Meilleur Pod 2025 Comparatif [Top 5] Pod vape 2025 Cigaretteelec It's a living." Willie, the Kool Cigarette Penguin promoting the brand in New York City in 1940.