10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed Black and Blue or Gold and White? The truth behind the dress Blue or Gold? How the brand behind #TheDress monetised viral success Eleven years ago, a single photo posted on Tumblr sparked one of the biggest internet debates of all time. The dress instantly divided the world, some swore it was white and gold, Is it white and gold or blue and black? The truth behind the dress debate. CooperVision
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