Blue or Gold? How the brand behind #TheDress monetised viral success Is That Dress White and Gold or Blue and Black? The New York Times The dress turned 11 and it's STILL white and gold PERIOD. Eleven years later the color swatches are right there and people who see blue and black are proving your eyes lie 10 years ago, a simple photograph of a dress sparked a global debate unlike anything seen online before. Posted in 2015, the image caused people to argue intensely over whether the dress Why the world couldn't agree on the color of 'the dress' New York Post